“ When Corovax distribution began, the anti-vaccination movement mobilized their resources. Citing select quotes from the CDC, NIH, and other government agencies, anti-vaccine proponents began spreading the message that Corovax was inadequately tested and had unknown, long-term side effects and that natural immunity resulting from contracting the disease was a more effective means of conferring protection. Many of these messages also contained suggestions (once again drawing on carefully selected and edited quotes from CDC, NIH, and other government officials) regarding how to manage SPARS symptoms. The anti- vaccination movement’s ubiquity, motivation to prevent vaccine injury, and social media expertise meant that numerous Americans heard their message. National polls conducted in mid-August 2026, for example, showed that 68% of US citizens had seen a post or read a comment from someone expressing anti-Corovax sentiments.“
A marketing plan
“ To reach members of these groups—which, with the exception of the pocketed communities, were largely spread throughout the country—the US government added a new, aggressive advertising campaign to its pro-vaccination efforts. This campaign provided targeted internet advertisements to individuals as they conducted web searches or visited anti-vaccination websites. If someone searched Google for “Corovax side effects,” for example, a sidebar advertisement appeared on the results page explaining the benefits of the vaccine. Likewise, if someone wished to view the Kalocivir vomiting video on YouTube, they would first have to watch either a montage of pictures illustrating the effects of SPARS or a clip of Paul Farmer’s explanation of Corovax’s benefits. This advertisement campaign required government officials to leverage relationships in the information technology industry, including the many companies involved with social media, but the impact was worth the effort. Vaccination rates eventually began increasing across all targeted demographics except the most recalcitrant anti-vaccine activists.”