It is not idiotic if you read between the lines. It is not intended for mice... but rather men (women).
Yea, That’s idiotic, and evil. It’s the kind of stuff that if there was any conceivable benefit to be had the research should be on the damn moon.
The only consolation is that after noodling over it for a while it doesn’t appear to be logically viable. It’s kind of like gay people claiming it’s genetic, while expecting you to not carry that thought out to it’s logical conclusion vis-a-vis sexual reproduction.