I’ve never liked Rush’s extended ads that he segues into without “bumping out” for commercials. He was the first host to do this to my knowledge and now, again to my knowledge, they all do. Nor do I care for his spending whole segments on sports and the latest from Apple (another bunch of hoitey toitey libs). I call these Rushfomercials RushSPN (Sports) and RushCommando (Kim Commando tech program).
I’ve gotten tired of the ads for Lifelock and a bunch of the other companies and any of them Rush drops will be fine with me. My “strategery” for listening—turn down the radio when the ads come on and watch a taped Fox News show (fast forwarding their ads as well).
I think the “stealth commercials” were a Paul Harvey invention, but Rush was absolutely an early adopter.
I believe that particular commercial type (stealthy) is billed at a different rate, too, as the consumer’s mind is open, not with consumer defenses “up”, as it were.
Paul Harvey was so incredibly good at it that sometimes I’d find myself wondering, “When is he finally going to have a commercial...? Doesn’t he HAVE them...?”
Only to realize that I HAD been hearing them..!
Rush is the very best on radio at very many different things, but in this sole respect the trophy is, alas, still beyond his grasp and Paul Harvey is and maybe will forever remain The Master.