Sure, but it has seemed to me that if for example your surname is Reed, then your guide (your minder?) usually will ask something like,
"Would Mr. Reed like to visit the Great Wall today?"
(As opposed to, "Would you like to visit the GW today?")
Pretty much the same practice holds in Thailand, except that speakers of Thai will normally use your given name instead of your surname. So if your full name happens to be John Reed, they normally will ask, "Where would Mr. John like to visit today?"
Well, that is true, but a lot of that is also dependent upon how well you know the person. If your working with them on a more frequent basis then they will start to use a more “normal” or familiar communication style. It is true in English as well - though the last 20-30 years have definitely seen a fast transition toward a much less formal style.