All-day breakfast ain’t going so well?
Actually it is doing well. All you can eat fries will just kill us faster.
I could have told them it would flop the first time I saw the “all day breakfast” menu. They only have about 6 items from the breakfast menu on the all day menu and most of the really good breakfast items are not on it. Kind of shot themselves in the foot.
Actually, the all-day breakfast is going well; it gave Mickey D’s the only increase in quarterly sales after two years of decline. Not sure the “bottomless fries” concept is going to work; I think Red Robin already offers limitless fries at their locations, but it’s a totally different model that McDonalds. Guessing McDonald’s will charge a bit more for the endless fries, betting that most people won’t eat more than two orders in a restaurant designed to get people in-and-out quickly.