Read to them and make sure they see YOU reading.
One of the best moments in my life was when I walked into my younger daughters room and she looked up from a book she’d been reading with huge eyes of wonder and said “It’s like a movie in my head.”
She took off a bit slower then her older sister in this area, but once I got the eyes and that statement I knew she’d be fine.
Oh and make sure to “wrassle” and don’t cheap on the tickling. :)