The Apple Watch is quickly becoming the dominant wearable.
Photo: David Pierini/Cult of Mac
Posted on 12/10/2015 7:32:41 PM PST by Swordmaker
Didn't think the Apple Watch would catch on? Not everyone agrees, especially analysts who study sales projections.
Cupertino is on track to sell 21 million watches and rake in about $8.4 billion in revenue in the first 12 months of the Apple Watch, according to one of the hottest Apple analysts around. Not bad for a company that entered the wearables game late.
The projections come from Asymco analyst Horace Dediu, who presented his findings at the Glance conference in San Francisco. The conference is headlined by a number of speakers, Dediu included, with observations on the impact of the Apple Watch.
Dediu's remarks were reported on Twitter by Philip Elmer-DeWitt, an editor at Fortune who is attending the conference. Cult of Mac attempted to reach Dediu, who was not immediately available for comment.
If Dediu is correct about Apple moving 20 million units in its first year (and he usually is), this would further cement Apple as the king of the fast-growing smartwatch segment. Only 6.8 million smartwatches were sold in 2014 by 89 companies, according to a report by Smartwatch Group, with Samsung leading the pack last year.
Apple's swift rise to the top would be further validation of the company's "second-mover advantage" -- the company is famous for waiting until it gets a product "right," even if that means not being first to market.
Apple CEO Tim Cook has been coy about Apple Watch sales figures, saying only that they exceed company expectations. Apple is on pace to sell 7 million watches by the end of the year, according to projections by Asymco and others. Dediu said another 14 million are projected to sell during the first two quarters of 2016, Elmer-DeWitt reported.
The Apple Watch price has been slashed by $100 at Best Buy and other outlets for the holiday season, and Apple and is expected to roll out a second-generation watch in March. Glance Conference speakers said many prospective buyers are waiting for a newer version that runs more independently of the iPhone before adopting the watch.
In other conference news, research firm Wristly reports 40 percent of Apple Watch users say they have used their nose as an input device.
All mine does is offer a remote screen for my Iphone.
Maybe Iwatch 2 will be better.
I no longer wear my Iwatch 1.0
Strange, my Apple Watch has never offered a remote screen for my iPhone. . . and since you don't know the name of the Apple Watch, seeing as how there is no such thing as an "Iwatch," nor do you know how to spell iPhone, frankly, I don't think you own either.
Since Apple is also selling its watch through various outside vendors, I will guess the $400 average applies strictly to Apple’s total watch revenue - not to the final average sales price at all stores.
Best Buy and others are almost certainly buying their watches at wholesale, which would pull down Apple’s average revenue per watch.
Good point.
This is satire, right?
My dentist wears one, he uses it throughout the day.
Keeps track of his appointments, monitors his schedule, shows him his emails, guides him to destinations via GPS, keeps track of his exercises, it’s incredibly useful.
I’d buy one but I’m a swimmer who uses an Ironman to keep track of my laps.
When Apple makes a waterproof watch, I’ll buy it, but not ‘till then.
Ed
I use a Wacom tablet and their stylus is almost as expensive...
Ed
Thanks for posting these threads.
Thanks for posting these threads.
Uh, no one went broke underestimating the intelligence of the Earth’s population?
About those bogus Apple watches? BTW I had bad luck with Timex Ironman and other Timex. They would go through batteries very fast. I gave up and went back to Casio with ten year batteries.
Dennis W Munchausen is our local Apple Thread prevaricator. You can be guaranteed that if he is posting in an Apple thread about Apple, Dennis is lying.
Some swimmers are getting away with wearing an Apple Watch while swimming, but the best I'd trust it at is about a half-hour immersion and three feet of depth.
You're welcome X 2
LOL!
However, I can show you comments from 2007 saying exactly the same thing about the iPhone. . . and comments from 2010 saying exactly the same thing about the iPad.
That is a possibility that needs to be accounted for in your math (as well as, and I assume probably more so the number who will give multiple).
My Casio beat the bogus Apple watch. Thanks for enlightening us on this crappy $300 watch that cannot be worn while swimming. A sucker is born every minute and Apple takes this to heart.
I just got through telling you that some swimmers are swimming with it for up to thirty minutes and up to three feet in depth. . . and you turn that into "cannot be worn while swimming." Are you suffering from dyslexia, just delusional, or lying as normal?
No, it isn't. The possibility is minuscule.
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