Yep. I had read several years back that Noory was initially successful in keeping Coast to Coast AM going, but that he slowly began to shed listeners and stations. When our local blowtorch cut him loose, I knew things must be sliding downhill badly for the show. Dallas ain't exactly Podunk.
I think it was to be expected. Noory didn't create Coast to Coast AM - Art did, and no one can do that show the way he can.
That DFW affiliate has quite a reach, I could hear it right on the Canadian border in northeast Montana. Before internet streaming become popular, I relied on AM night time skip to hear such programs as C2C. Either WBAP out of DFW or KFAB out of Omaha were two stations I could hear Art Bell quite well at night.