In 2011, Coors Brewing Company, in promotion of its product Keystone Light, re-engineered its 30-pack cases to allow its purchasers to play a modified game of Cornhole, a popular Lawn game. The brewer rebranded its boxes to promote the game of “Canhole”.
I know a sheriff who put two six packs on the counter and the clerk told him the 12 pack was cheaper. The sheriff said no because he couldn’t drink a whole 12 pack.