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How Whole Foods "Primes" You To Shop
FastCompany.com ^ | Sep 15, 2011 | Martin Lindstrom

Posted on 09/21/2011 11:20:06 AM PDT by Daffynition

Have you ever been primed? I mean has anyone ever deliberately influenced your subconscious mind and altered your perception of reality without your knowing it? Whole Foods Market, and others, are doing it to you right now.

(Excerpt) Read more at fastcompany.com ...


TOPICS: Business/Economy
KEYWORDS: advertising; capitalism; evilcapitalists; marketing; wholefoods
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I wouldn't necessarily dump on Whole Foods as a *prime* culprit in this technique. Most retailers do it, some more cleverly than others. But it is something to think about when you shop.

That's why the dairy department is in the furthest corner from the front door of most grocery stores.

Obama voters were *primed* ... hope they saved their receipt and ask for their vote back.

1 posted on 09/21/2011 11:20:09 AM PDT by Daffynition
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To: Daffynition

Check out on YouTube “Whole Foods Parking Lot” video.

Very funny stuff that lampoons Whole Foods shoppers.


2 posted on 09/21/2011 11:23:45 AM PDT by Col Frank Slade
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To: Daffynition
OMG - Whole Foods tries to get people to spend as much money as possible at their stores. The fascistic horror of it!

Seriously, this is one of the dumbest articles I have ever read.

3 posted on 09/21/2011 11:30:20 AM PDT by dirtboy
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To: Daffynition

Oh, puleezee ...

A store trying gimmicks to make you want to shop??? Say it ain’t so!

I’m stunned that anyone would be so naive to think that there are sales tactics used in making sales. It’s called advertising.


4 posted on 09/21/2011 11:31:39 AM PDT by BunnySlippers
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To: Daffynition

I love Whole Foods.


5 posted on 09/21/2011 11:32:09 AM PDT by trisham (Zen is not easy. It takes effort to attain nothingness. And then what do you have? Bupkis.)
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To: dirtboy

Ha, my post #4 is equally outraged that stores want to make it cushy so that you buy.

What do buyers want? A soviet atmosphere in spartan surroundings?


6 posted on 09/21/2011 11:33:24 AM PDT by BunnySlippers
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To: trisham

I love Whole Foods too. I love all their prepared food most ... and the produce. And cheese ... and roasted meats ... :)


7 posted on 09/21/2011 11:35:52 AM PDT by BunnySlippers
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To: Col Frank Slade

This one?
http://www.youtube.com/watch?v=2UFc1pr2yUU

I guess you have to shop there. I don’t find it to be that funny.

I guess I would be able to relate if it were Aldi’s.


8 posted on 09/21/2011 11:36:42 AM PDT by netmilsmom (Happiness is a choice)
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To: Daffynition

Walking into WF is like walking into a theme restaurant—if you don’t know that you’re paying for the decor then you deserve to pay for it.


9 posted on 09/21/2011 11:37:19 AM PDT by randog (Tap into America!)
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To: Daffynition

Dirty capitalists.


10 posted on 09/21/2011 11:37:33 AM PDT by vrwc54
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To: BunnySlippers

And the desserts..and the bread...:)


11 posted on 09/21/2011 11:37:37 AM PDT by trisham (Zen is not easy. It takes effort to attain nothingness. And then what do you have? Bupkis.)
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To: Daffynition

THIS IS THE BEST USE FOR A SUPERMARKET
www.youtube.com/watch?v=4ZxqhCumGJs


12 posted on 09/21/2011 11:38:17 AM PDT by struggle
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To: trisham

I call it Whole Paycheck market, but they do sell top-quality groceries.


13 posted on 09/21/2011 11:41:22 AM PDT by dirtboy
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To: Daffynition

Just like Wal-Mart and how they place the men oriented items way in the back part of the store and especially items that you want to run in, get, pay for and get out ! A big peeve of mine combined with a lot of junk placed in the aisle to make it very difficult to move through the store quickly.

Wal-Mart gets very little business from me. I only buy motor oil from there and go there at a time where I can go in through the side door (Auto Service) versus having to walk through the whole d@mn store to get there and get it !

Another peeve, out of 30 checkout counters open, only 2 are open with long, long lines in each and self checkout being closed or very limited.

> That’s why the dairy department is in the furthest corner from the front door of most grocery stores.


14 posted on 09/21/2011 11:41:41 AM PDT by CORedneck
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To: Daffynition

Welcome to the last century! I worked on remodeling a little privately owned grocery store 30 years ago. The owner put A LOT of time and effort into researching how to lay out the store to generate more sales. Evil capitalist.


15 posted on 09/21/2011 11:42:27 AM PDT by Jack of all Trades (Hold your face to the light, even though for the moment you do not see.)
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To: Daffynition

Let me see: Merchants want their stores to be attractive and inviting and want to display their produce so it looks wholesome and appealing.

The nerve. I feel so manipulated.


16 posted on 09/21/2011 11:43:22 AM PDT by mojito
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To: dirtboy

—OMG - Whole Foods tries to get people to spend as much money as possible at their stores. The fascistic horror of it!
Seriously, this is one of the dumbest articles I have ever read.—

My thoughts exactly. I also heard the water on vegetable thing decades ago. And the fresh flowers. I will say this: a lot of stores really should learn from this.


17 posted on 09/21/2011 11:48:35 AM PDT by cuban leaf (Were doomed! Details at eleven.)
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To: dirtboy

Generally we shop there for special occasions.


18 posted on 09/21/2011 11:49:31 AM PDT by trisham (Zen is not easy. It takes effort to attain nothingness. And then what do you have? Bupkis.)
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To: Daffynition

This is series. Does the First Lady know about this?


19 posted on 09/21/2011 11:51:06 AM PDT by GSWarrior (To activate this tagline please contact the Admin Moderator.)
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To: Daffynition

HEB opened a new grocery store close to me about 10 years ago. They “primed” it in such a way that shoppers had to enter the produce section first before they got to any other departments.

And not just entering the produce section was enough. They “mazed” it so that you HAD to head down one small isle then turn back and head down a second isle. Then you were free to head off into different departments.

Shoppers were pissed!!! They soon corrected this. You still have to go by the produce department. But not through it.

I still hate that store though. You can’t run in and out quickly for a few itens. When you want to head for the checkouts.. You have to to zig and zag around through produce or the healthy and beauty department.

As a result.... we spend more and shop more at WalMart.


20 posted on 09/21/2011 11:53:01 AM PDT by Responsibility2nd (NO LIBS! This means liberals AND libertarians (same thing) NO LIBS!)
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