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For Beck fans there is something in the ratings data that will be of interest. I'm talking about Beck vs. O'Reilly.
O'Reilly beats Beck (and everyone else) by 4035 to 2909. That's pretty decisive. But look at the total audience in the two time slots:
8:00 PM (O'Reilly) Total News Audience = 6021
O'Reilly audience share: 55.5%
5:00 PM (Beck) Total News Audience = 4466
Beck audience share: 65.1%
It's no wonder that O'Reilly is getting so upset with all the publicity that Beck has been getting lately. Beck is actually out performing him. This is certainly not going unnoticed by the Fox management.
And it isn't O'Reilly on the cover of Time (and remember the only bad publicity is NO PUBLICITY). Beck posed for that photo.
