[VOA]

...adhere to the spiritual axiom that if you tell someone about
a good deed, it doesn't count. I used to run into that a lot
in charitable work.

I haven't researched it, but an law-enforcement officer I knew
said the "disappearing rescuer" phenomenon isn't uncommon.
I get the feeling that some folks just can't stand the glare of
the lights or get antsy at the thought of the word "hero" being
stuck on them in public.

[Rte66]

Exactly.