Posted on 03/03/2006 1:23:10 PM PST by raccoonradio
"When is sports talk radio not just sports talk radio? When you tune into sports talk shows in major cities around the country and find talk that is not all sports, all the time. You still get sports chatter, but in morning and evening drive-time hours on these stations, you will find something different, something called ''Guy Talk" radio.
..."Ordway says there is a formula that all sports radio stations use: Target the 25-54 male group and then try to draw others in, but always be aware of the core group. ''In Boston, it's Red Sox and Patriot fans," said Ordway, who says the emphasis in his afternoon/evening slot (2-6) is slightly different from the morning slot. ''In the morning, people are on their way to work, a lot of things may have happened overnight to talk about. In the afternoon, they're coming home, they're tired. Talking about sports is entertainment, a break for them."
(Excerpt) Read more at boston.com ...
There was a time when "sports" meant the games and the athletes, and not the Chris Bermans and Jim Romes and other self-promoting so-called sportscasters.
Those were the days.
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