I've got to believe that this sport will become more popular due to these gals getting a medal. Looks fun.
They look like a bunch that could throw back a few beers, too. A definite plus in my book.
Probably not so much in the south.
It's a legitimate winter sport no question ... easy for neophyte onlookers to understand and if the players happen to be attractive women, so much the better. My only complaint, I was introduced to curling as a teenager but haven't played in decades. Back in the good old days we used brooms not brushes as they do today. These brooms were shorter than your normal broom, configured differently, the bristle part was round and tightly bunched. It comprised about a third of the overall length of the broom. The broom was gripped in such a manner that when you swept, the broom contacting the ice made a loud thumping sound. The loud thumping sound, which could be heard for some distance, gave curling extra zest ... it was unique to curling. The brushes used today, perhaps more effective, are way to pedestrian.
One of America's better curling clubs is not far from me.