People have a fascination with big furry animals which are trying to kill you.
Bear attack articles are only about .2% of AmmoLand content. AmmoLand says they are the largest gun-oriented web site on the planet.
I am not updated as to their rating at the moment, but they are, at minimum, one of the most prominent gun oriented web sites.
AmmoLand publishes a couple dozen article every day, as an estimate.