Posted on 06/04/2022 4:27:05 PM PDT by grundle
Image Captured from Microsoft’s “Powering a Connected and Circular Future for Fashion”
Did you feel the shift in the fashion world?
Coming to a tee shirt near you, Microsoft, in partnership with Eon, announced they are planning to digitally tag 400,000 fashion items by 2025. Retailer H&M and global apparel company, PVH (known for the labels Calvin Klein and Tommy Hilfiger) have signed up to be part of the initial launch.
The idea behind this new technology seems to be two-fold:
to provide transparency on the journey of an item from manufacturing to consumer and finally to waste recycling to create a feedback loop for manufacturers, brands, and stores to build on the brand relationship with the consumer post-purchase
Both of these goals could be beneficial in many ways. Consumers could know where the garment was made (sweatshop-free). Brands could send styling tips on what to wear with your suit based on what is in your closet. Your garbage collection could even recycle the garment at the end of its life (Waste Management is also an early adopter if this program).
As we all know with new tech, once the genie is out of the bottle you cannot get him back in. Let’s Look a little deeper at this program, how it works, what it’s current goals are, and finally what could be extended into the future. How does Eon track clothing?
The basis of this program starts with issuing a unique id for each unit of clothing. This tagging is through Eon’s Circular ID product. (Could this be the end of SKU codes?) Items can be tagged in one if 3 ways:
QR Code, scan-able only if the code is visible Near Field Communication (NFC), currently found on all Androids, usable only in close contact (within 4–1/2 centimeters) Radio Frequency Identifier (RFID), communicating via radio waves, detectable up to 100 feet away
During the life cycle of the garment, the Circular ID tag will be scanned, and details registered for that specific product. Using the Internet of Things, data is sent to Microsoft, sorted by Microsoft’s Cognitive Services, and stored in Microsoft’s Azure Cloud.
If the garment is only using the QR code, you will be able to control when the code is scanned. But what about NFC or RFID scanning?
Will your clothing be registered when you go through airport security? Or is there an RFID reader at a restaurant or store you frequent? Will this data go back to the data file? Full transparency on any given item
What is interesting is the reason Eon gives for wanting to be fully transparent about clothing. They point to a 2016 Label Insights Study titled, “Driving Long Term Trust Through Transparency.” The strange thing is, this is a study on food, not clothing.
The main focus of this study is centered around people who want to know what is in their food (full listing of an ingredient, allergens, and accurate nutritional information), which makes sense. Additionally, the study calls out the Millennial Mom’s who respond to a tracked and full transparency thereby gaining trust and market share in this way.
But is this as important for clothing? Or is the real reason not transparency to the consumer as much as it is marketing data collection for the clothing labels? Feedback Loop
It is my belief the real focus for this technology is the “Feedback Loop”.
Plainly said, this is a new way to collect data on what you do, where you go, and what is in your closet. Eon will then be able to deliver a data-driven profile of each consumer which could include:
Where and when you bought the garment Tagging your clothing on blogger pictures for an easy way to search for the same garment Knowing how many times a garment has been rented and/or resold (and likely by who) A stylist could look up all the garments in your closet and offer possible outfit combos for you When you donate the garment to Goodwill
This kind of customer profiling does not exist now. It is something that marketers can only guess right now, making marketing less effective. Even with the rise in internet selling, this kind of data is hard to get.
It is a brand new world.
”As you can imagine, we capture all events for every item, so that’s a lot of data. And it not only has to be secure but also correct.”- Yuan Ma, Director of Engineering at Eon
When the genie is out of the bottle
Does it matter if Calvin Klein knows my husband wears a white undershirt every day, frequents Starbucks, and it takes a year to wear it out before finding the trash bin? Not really.
It is the 1984 possibilities that keep me up at night.
Will the IRS need you to prove your deductions with an itemized list of every piece of clothing you donated and the value of it at the time of donation?
Will anyone be able to track where you have been? Okay, they can do that with the iPhone.
Will you have control of your file of data collected on you through your clothing?
Or have the days of privacy come and gone.
We should all be aware when we are the actual product being sold, and have the chance to decide if we want to participate or not.
Consider yourself informed.
I despise “progress”. Musk, Gates and the rest should just leave us alone.
This microchip thing is getting ridiculous! Leave us the he** alone with all this technology stuff that is not needed BY THE CONSUMER. We don’t want it and it is very invasive!
My truck and my phones ca spy on me.
Somebody is going to make a lot of money making clothes microphone detectors.
The real culprit is the IoT. Nearly every retailer from clothing to furniture is signed on.
The whole world is becoming a real-life dystopia.
When this happens, I will get a reader, find the chips and either remove them or smash them with a hammer.
Some Hollywierd phoney will demand a progressive law requiring the death penalty for removing a tag.
This microchip thing is getting ridiculous!
It’s their New World Order , No freedom
Waiting for some brilliant tech genius to give us data tracking tag erasers. Hope they are small, powerful and inexpensive.
Image walking through Target with one of these in your pocket. Talk about mayhem!
Just, no.
(The whole world is becoming a real-life dystopia.)
Revelation 12:7-12
English Standard Version
Satan Thrown Down to Earth
7 Now war arose in heaven, (A)Michael and (B)his angels fighting against the dragon. And the dragon and his angels fought back,
8 but he was defeated, and there was no longer any place for them in heaven.
9 And (C)the great dragon was thrown down, (D)that ancient serpent, who is called the devil and Satan, (E)the deceiver of the whole world—(F)he was thrown down to the earth, and his angels were thrown down with him.
10 And I heard a loud voice in heaven, saying, “Now (G)the salvation and the power and the kingdom of our God and the authority of his Christ have come, for the accuser of our brothers[a] has been thrown down, (H)who accuses them day and night before our God.
11 And (I)they have conquered him by the blood of the Lamb and by the word of their testimony, for (J)they loved not their lives (K)even unto death.
12 Therefore, (L)rejoice, O heavens and you who dwell in them! But (M)woe to you, O earth and sea, for the devil has come down to you in great wrath, because (N)he knows that his time is short!”
https://www.biblegateway.com/passage/?search=Revelation%2012%3A7-12&version=ESV
Haven’t retailer’s been doing this for a while?
Years ago people said WOW this stuff is great until they saw the dangerous people that are pushing this junk ,LOL
(This microchip thing is getting ridiculous!
It’s their New World Order , No freedom)
Daniel 7:23
New King James Version
23 “Thus he said:
‘The fourth beast shall be
(A)A fourth kingdom on earth,
Which shall be different from all other kingdoms,
And shall devour the whole earth,
Trample it and break it in pieces.
https://www.biblegateway.com/passage/?search=Daniel%207%3A23&version=NKJV
Haven’t retailer’s been doing this for a while?
The alarm goes off when you leave the store because the cashier didn’t properly scan your item
Will a magnet scramble it? Otherwise scissors and a patch.
Clothing chips will be a way to track people who won’t allow it to be inserted in their forehead and hand.
What is wrong with Gates and Zuckerberg?
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