Hornady is a very innovative manufacturer.
My favorite of their bullets is 30 caliber 150 grain SP (Spire Point) Interlock bullet. The accuracy and the way it controls the expansion of the bullet is amazing. I load it for a number of 30 caliber rifles.
I also use their 200 grain FTX bullets for my Winchester 71 .348 rifle. (they have discontinued making that caliber, but I have a supply) Again, very accurate and effective bullet.
Their FTX bullets have an excellent reputation for improving the ballistics of the 30-30 lever rifles. I still shoot cast lead in my 30-30’s, only because I can reload them very cheaply and locally most whitetail deer are killed at fairly close range.
Hornady has been leading the charge on the 6mm and 6.5 Creedmoor rifles, bullets and reloading practices. Their reloading dies are made very accurate and adapted to precision reloading especially with their bullets.
https://www.hornady.com/6.5creedmoor#!/
Have you looked at the price of .30-30 ammo lately? Online it is going for $3-$7.50 per round.