That's true. Also, Trump is more of a street fighter than Reagan. Reagan used wit, charm and humor while Trump goes for straight for the jugular. It served Trump well during the primaries and will continue to do so. That's why the media and others are so worried. They don't know how to defend against it other than sling dirt or just make things up and hope the voters buy it.
Trump plays them at their own game. When they throw dirt and mud, he just picks more up and rubs it on himself, taunting them to throw more. "Come on. Throw more dirt. I love dirt."
When they jump on every and the slightest perceived gaffs, he doubles, even triples down. The media is USING Trump to MAKE news. In turn, Trump is USING the media to be in the news...free of charge, and the media hates it.
Every controversy draws more attention to Trump.
Good or bad.
But it draws attention.
In the end, Trumps negative attention can be dismissed or explained away.
Meanwhile, how does one dismiss Hillary's negatives?
The media throws mud at Trump.
He picks it up...rubs it on himself...and says "yeah so...?"
Then continues to point out the yuge, deep, pig sty that Hillary is walking in, trying to appear clean.