Posted on 03/18/2015 1:04:48 PM PDT by 2ndDivisionVet
Starbucks' campaign aimed at encouraging people to talk about race relations in the U.S. is the latest example of a big company trying to tie its brands to big social issues.
But the move, which has sparked backlash on social media, also illustrates how those efforts can fall flat if customers don't see a clear correlation between the cause and the company's products.
U.S. workers for the coffee chain that is best known for its Frappuccinos have been told to write "Race Together" on cups. The company also plans to start publishing "conversation guides" on the topic, with questions like "How have your racial views evolved from those of your parents?"(continued)
(Excerpt) Read more at startribune.com ...
17. Um, my name is Race Bannon. I don’t know who this Race Together guy is, but can I please have a new cup with my name on it?
Bad manners to talk while eating a donut.
Think I’ll stick to our new coffee pot and use a cup-to-go - - -
Great list...
17. How come there aren’t any Starbucks in the ‘Hood?
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.