Well, then it is p___-poor excerpting. There is nothing in that excerpt that would make me want to read further. Shouldn't one pick a few choice passages that would entice you to click and read further? At a minimum at least give the reader a clue as to the gist of the piece. Not the case here.
Yes, probably done to elicit attention or something. It is annoying but the article itself mocks the idiots quoted in the excerpt nicely.