Maybe I’m just old and out of it, but I am very skeptical about how much influence “influencers” really have.
Every little bit counts. When a state has 4 million voters and the vote count difference is 11,000 about 0.002% of the vote. Every little bit counts.
A little bit on issue A, a little bit on issue B.
A little bit on social media. A little bit on positive ads
A big bit on negative ads.
A big bit on a ground game of door knockers.
That is the way close elections are won.
Currently the big difference is that the left has an effective ground game. We have Students for Life and FAith & Freedom and a few other small efforts. But nothing like the DSA.
Seems the people worshipping online “influencers” are people sitting on their rear ends all day. I’m not sure how this is going to translate to them finding a polling place, making sure they are registered and actually going to vote.