I think the high price is a factor too- (Not just for movie going, but for everything- middle class and poorer peopel are really cutting back)
“I think the high price is a factor too-”
^This. What is the typical per-person out-of-pocket for a movie and popcorn? $20? With everyone using paid and free streaming services to watch seemingly unlimited content at home, dropping twenty bucks at a movie theater isn’t an economically rational choice under most circumstances. It only makes economic sense for some reason *other* than simply watching a film, e.g., as an “outing” such as a social get-together for kids or a date idea for couples.