“The first of “five pillars” in the plan would be “refining” and “evolving the brand across all touchpoints.”
In a single sentence we find everything wrong with the American MBA. Language must be meaningless convoluted and lacking content. What the hell does that mean? Just a word salad Kamala Harris could be proud of.
Three ongoing offenses: DEI, Decor ambiance, Food.
1) The woke DEI employee stuff stays in place.
Only the symbolic sign gets changed.
2) They are still gonna serve frozen biscuits, except on Saturdays and Sundays when there is somebody there doing the baking. Biscuits are done ahead of time and frozen. On Saturday morning do you even get fresh then? Bacon is precooked frozen ahead and heated in the oven.
3) The sterile dining room look also stays.
Do they even do the turnip greens in a pot on the stove anymore?
Don’t trouble yourself over another corporate death.
CB's CEO does not have an MBA. She has a BA in communications.