It is.
BR has had the Sydney Sweeney stuff in their stores at least a couple weeks before the whole AE kerfluffle hit. I’ve seen it when I do pickups from BR.
This is rumored to be a push by Bezos. She was at his wedding. rumored to be in contention for next Bond film which Bezos now owns. However, roles are supposedly not cast. But get out of here with that excuse. He knows who he wants and so does Sanchez.
Bezos is funding a lingerie line with Sweeney.