Back in '86, I worked with a group of Danish organbuilders who were installing a pipe organ (Frobenius). IIRC they bought a sixpack of Tuborg, and never bought another; it wasn't anything like the home stuff. They found a place that sold snaps, and drank that and vodka for the six weeks or so they were installing the organ. This messed with the Methodist congregation, since at that time Methodists were (still) teetotalers; God only knows what the heretical cult the UMC has become drinks now.
Kool-Aid.