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The 103 million view number currently showing on Twitter is actually “impressions” not views in any normal sense of the word. Anyone who scrolls past Carlson's video on their “Twitter feed” is counted as a view. It is not the same, but a little like other webpages that start playing videos automatically when open them... you often need to close the page or turn off the sound on your computer because it is hard find where the video that is making the noise is even at.

So then this is similar to the metric that cable television companies use, which is "homes passed."

Instead of counting actual subscribers, they tout the number of homes who have access to their service and could in theory connect to their system.

Still, can't sneeze at 102.7 (which as of this writing is now up to 103.7 million) impressions.

Still, can't sneeze at 102.7 (which as of this writing is now up to 103.7 million) impressions.

It is the definition of viral. And yes, by Mark Dice’s numbers which are derived from the information from Twitter's statistical “back end”. Actual views are approximately 15% of “impressions”. That still comes to 15 million as of this morning. That is a massive number of people... 5 times more than his normal viewership on FOX.

FOX is already threatening to sue, and I am sure that they will. Their ship is sinking from self-inflicted wounds, and they know it