My guess would be distibutors and sports venues still contracted. But remember the boycott started right at the beginning of Q2. Wait until the news come out in early July, about sales in Q2. They will be devastating and it’ll be right in the middle of summer plus you got college/NFL football seasons coming up.
Memorial Day is Armageddon for Bud. If they don’t right the ship by then their stock is going to plummet. In fact, never has there been a better time to short the stock.