we are 5 weeks in
they have 7 weeks left to turn this around
By that point, this whole fiasco will be a fairly distant memory for all but us hardcore politicos. It’s going to take a little time to bring the sales back up to normal, but by the end of the year, it will be business as usual for AB Inbev. I wouldn’t be surprised if the marketing exec that is currently on leave is back and prepping the next campaign to double down on the nonsense.