It’s like any other scam, greed is appealed to, reason is suspended and money is entrusted to untrustworthy people.
Trump:
"I'm going to make America GREAT AGAIN! We're going to be WINNING all the time!"
Trump:
Art of the Deal:
The final key to the way I promote is bravado.
I play to people's fantasies.
People may not always think big themselves, but they can still get very excited by those who do.
That's why a little hyperbole never hurts.
People want to believe that something is the biggest and the greatest and the most spectacular.
I call it truthful hyperbole.
It's an innocent form of exaggeration
and a very effective form of promotion. - Source
Definition of a scam is someone who promises you something for nothing.
A lot of Americans are eager to believe all they have to do is listen to someone tell them they will be rich without any effort on their part.
In a scam, both sides are not exactly the perpetrator and victim in the classic sense of a crime.