Apple Watch dominates in 2015
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Posted on 02/05/2016 7:42:26 PM PST by Swordmaker
Canalys: Apple shipped over 12 million Apple Watches in 2015: Two-thirds of all smart watches sold in 2015
Apple dominated the smart watch market in 2015, accounting for over 12 million units and two-thirds of all shipments according to Canalys estimates.
Samsung placed a distant second in Q4. Pebble trailed in third and Huawei came fourth. Basic bands exceeded 37 million shipments for the year. Fitbit set a quarterly shipments record as it comfortably led the category. Xiaomi held second place, shipping 12 million Mi Bands during 2015.
“Cashing in on holiday sales, Apple managed to rack up over five million shipments in the fourth quarter,†according to Analyst Jason Low in a statement. Strong holiday shipments for Apple, Fitbit, and Garmin drove growth of over 60% sequentially for all wearable bands. Across the entire wearable bands segment, Fitbit led all vendors in Q4, followed by Apple and Xiaomi. “Software increasingly belongs on the wrist, and this is the direction the market is going,†said Analyst Daniel Matte in a statement. “As the next step along this path, the Fitbit Blaze is the right product for the company to develop. It is competitively priced and is still being squarely focused on fitness.â€
Wearable band shipment data is taken from Canalys’ Wearable Technology Analysis service, which provides quarterly market tracking, including country-level estimates. Canalys defines basic wearable bands as devices serving a specific set of purposes that act as accessories to smart devices, are designed to be worn on the body and not carried and cannot run third party computing applications.
Smartwatches are multi-purpose devices that serve as accessories to smart devices, are designed to be worn on the body and not carried, run an operating system and are capable of running third party computing applications. Bands are wearables designed to be wrapped around the body, including watches, and do not include activity trackers in the form of clips.
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Not to my house they didn’t. Apple is banned here since they wouldn’t help stop the unknown jerk who was ordering their carp using my credit card. Apparently, it wasn’t serious enough for giant Apple, never mind it was big time serious for little bitty me.
Loving my Watch. Lost 9 pounds in a month with it. I actually use my calendar again.
It’s not perfect, and not every app should support it (hammer/nail effect). Needs work, has a bright future.
Yes, y’all should buy one when v2 comes out.
I still don't believe you. It is NEVER a retailer's job to stop the use of a credit card, bgill. I know. I accept credit cards. YOU have to tell your credit card issuer and THEY stop the fraud. The retailer cannot catch the crooks and cannot know that YOU are not trying to pull some scam on the legitimate owner of the card. Sorry, if you called my office and said stop Joe Blow from using my card. I'd tell you to call the credit card company and cancel your card! That is the ONLY way to stop the charges on your credit card. Why should Apple believe you did not charge or authorize the purchases yourself???? They have no way of knowing you didn't.
Apple now has ONE BILLION credit cards on file. . . There is absolutely no way they can put a watch on for your credit card out of all the cards that may be used and stop it. YOUR card company can simply just not authorize it. It's their card. Simple. YOU bgill, are the one being completely unreasonable.
Put the charges in contest with the card company.
I never use credit cards to pay for carp.
Now I also own an iPhone and some might say why would I buy an iPod when I have an iPhone? Redundant isn't it?
Not really. I now have a device that I can play my music on without draining my iPhone battery. With all that storage, I can download tens of thousands of songs to store offline for when I go hiking or away from wi-fi streaming.
So with my MacBook Pro, my iPad, my iPhone, and now four iPods of various generations, I now have 7 Apple devices. Not as many as you but I'm getting close.
Definitely an amazing company.
12 millions suckers who want a watch that screams “i’m a sodomite
I am still loving my Samsung Gear 2 smart watch after well over a year. It still holds a charge for two or three days depending on how I use it. I put a neat looking Rolex face on it that I copied from Google Images when I first got it. I loaded it up with a lot of apps; it is more useful and easier to use than I initially imagined it would be. Of course it cost a lot less than an Apple watch.
I am curious how much anyone here is enjoying the Apple Watch after using it for a few months.
I can imaging buying gold fish. They are essentially a species of carp.
Strange, I've had my Apple Watch for almost eight months, and I've never heard it scream any such thing. My girlfriend has had hers just as long and hers hasn't screamed anything like that either. Ctdonath2, has yours screamed that you are a sodomite? I thought not. I am sure that Jeb Bush's hasn't either. . .
So, TexasFreeper2009, exactly what evidence do you have for all this "screaming"?
Sure enough, it’s the disaster predicted by so many people on your Apple threads.
Sheesh, what a lame excuse to blame on Apple or any other company. As soon as I discover my card has been compromised, I call the credit card company; they cancel the card on the spot and refund the bogus charges. It has never occurred to me to blame the merchant who took the stolen card. It’s not their responsibility to fix the problem. It’s YOUR responsibility to cancel your card and get the charges reversed, not Apple’s.
Speaking for myself and my girlfriend, we wear ours daily and find them extremely useful. I stopped wearing my $3500 rose gold Sturhrling limited edition turbilon meteorite dial watch in favor of my black stainless steel Apple Watch and have not put it on since I got the Apple Watch. My girlfriend stopped wearing her diamond encrusted Movado (well, she will wear that for a special evening occasion), and she hasn't worn her diamond Rolex is sitting in her safe, unworn.
My Apple Watch is helping me meet some exercise and weight loss goals, and I don't have to continually reach for my iPhone to see who's calling or texting. I can answer the call on my watch if necessary, and I can reply to a text by either sending a quick response from a set of choices, or I can dictate a response through Siri and either send it as a voice message or as text. Siri on the Watch is superb as accurate dictation taker.
For my girlfriend, she finds she can now see all the calls she used to miss because her iPhone was buried in her purse and the call timed out before she could open the purse, dig around moving all the stuff women naturally carry in the suitcases they claim are purses trying to find where the phone has fallen, usually under her makeup kit. In any case, she now can answer the call, or ignore it without digging only to find it wasn't important anyway, or see a text at a glance, etc.
The Apple Watches also give turn-by-turn directions while walking, driving, etc.
As for watch faces, the Apple Watch has multiple choices of watch faces. . . Including some very nice classic faces, and customizable faces where the user can add the complications he or she wants. For my Apple Watch I prefer one that cycles through background photos of my girlfriend, daughters, granddaughter, my cat, my late mother, other family members, and merely shows the date and time in 24 hour format, as well as an indicator of any missed alerts. That's all I want on my watch face.
The date and time automatically change between black or white depending on the contrasting color of the background photo to best show them.
Several months ago, I did a search of completed auctions on eBay for the same watch. I found several of the exact same model from the period. The average selling price was over $4000 in about the condition mine is in. Such watches hold their value.
I have never appreciated the value of Rolexes. I think they are a blah watch and that stupid magnifying lens to see the date is, well, stupid. It's a kludge to do something that should not have been necessary had it been engineered better in the first place. I appreciated my Sturhling because it kept excellent time, looked good, was in 14k rose gold, and had a meteorite metal dial, and had a alligator strap. I just liked it.
I appreciate my Apple Watch for many of the same reasons. . . And for the excellent engineering and thought that has gone into it.
There are some watches that are sheer works of art in both jewelry and engineering that are a wonder to behold. They are beyond status symbols because no one can know what they are by just seeing them on your wrist. If one can afford them, one buys them for the appreciation of that art. They are literally unique.
If being upside down $3B on a first year product that undersold 8 million units and is not broken out on the balance sheets isn’t a disaster, what in your opinion WOULD be???
Do you have talk into it like a secret service agent when taking a call?
Swordmaker, thank you for the report on your Apple Watch. I use my Gear2 for a lot of similar activities although I am sure your Apple Watch has many additional functions.
What ARE you blithering about, Up Yours Marxists? "Upside down?" Who is "upside down?" Apple? Who says they are upside down? YOU? Where is your evidence of such an assertion? "Undersold 8 million"? Didn't you READ the article? The total was 12 million, not 8 million.
Are you subtracting that 12 million from the ESTIMATE of 20 million Apple Watches to be sold for the first YEAR on the market which will not be over until April 23, 2016???? If so, you are not as bright as you think? This 12 million was counted from April 23, 2015, the day Apple started shipping the Apple Watch, until December 31, 2015. That certainly is NOT an entire year, you're delusional if you think seven months and a few days is a twelve month year!
"Cupertino is on track to sell 21 million watches and rake in about $8.4 billion in revenue in the first 12 months of the Apple Watch, according to one of the hottest Apple analysts around. Not bad for a company that entered the wearables game late.The projections come from Asymco analyst Horace Dediu, who presented his findings at the Glance conference in San Francisco. The conference is headlined by a number of speakers, Dediu included, with observations on the impact of the Apple Watch.
Dediu's remarks were reported on Twitter by Philip Elmer-DeWitt, an editor at Fortune who is attending the conference. Cult of Mac attempted to reach Dediu, who was not immediately available for comment. Source: "http://www.cultofmac.com/401299/apple-watch-sales-21-million-first-year/" - by David Pierini, Cult of Mac, December 10, 2015
(Note that Horace Dediu was using a per unit cost of only $400 in his estimated revenue, assuming that the then current $100 off BestBuy sale pricing would continue which is more 20% less than Apple's reported $505 per unit cost as stated. Those sale prices have not continued. The Apple Watch pricing has returned to normal. Philip Elmer-DeWitt editorially reduced Dediu's 21 million to a mere 20 million when he reported the estimate in Forute Magazine. That's where you got your 20 million figure, but YOU want to squeeze that TWELVE MONTH total into a mere SEVEN MONTHS! And then you want to claim it's a disaster? You are delusional. -- Swordmaker)
You are entitled to your own delusional opinion, Up Yours Marxists, you are NOT entitled to make up your own facts or to distort the established time lines of those facts.
Apple's 10K is not a just a "balance sheet," Up Yours. It's a publicly available Financial Statement filed with the Securities and Exchange Commission for a specific purpose. I would bet you've never read one and are just parroting what you've heard from the anti-Apple echo chamber.
The SEC 10K and 10Q requirement rules state that a company is not required to break out any specific product line until it's annual revenue goes over $10 billion. In many instances, such information is considered a proprietary secret because it would provide too much information to the competition. For example, in the 10K and 10Q, Apple does not break out the revenue amounts for each various model of Macintosh computer, or even the break out of desktop to notebooks, or the various models of iPads, or even the various models of iPhones, even though there are specific models of iPhones that DO have revenues over $10 billion each, but it is permissible to combine like products under a general category. As long as the revenues are reported, there is no problem. This is a generally accepted practice. There are the rules that are being correctly observed. Sorry, there's no disaster here.
Just because YOUR curiosity is not being assuaged, there is still no reason that Apple has to satisfy you.
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