Johnny’s got an absolutely great idea and great heart - and he deserves to get paid for it.
I agree with the sharks. $12/T-P is probably still a really fair price - if he saves 23,000 gallons alone per tree, he’ll be saving farmers Almond and Walnut farmers in California alone a ton of money per tree.
But when this great guy is taken national and his company gears up with advertising, production, shipping and sales teams he is likely to be overwhelmed and maybe not so happy with the outcome. Corporate managers taking over his life might crush it.