I did some Nielsen rating stuff a couple/few years ago, and hardly filled it out because we only do streaming. I quit doing Nielsen because it was a pain to fill out the little book. If they did an automatic box that caught what we watched I would have done it. Only Netflix tv and Pandora music here. We opted out of cable after the 2000 election.
The Nielsen reading is all automatic now.
So if you have a desktop box, computer, tablet, phone... It can tell who you are and what you are looking at.
That’s right big brother is watching.