Name a middle aged man who's single (never married) who has major endorsements for any product... Tiger needed a wife - and he knew it. Why else would he marry her? Lack of sexual opportunity? Love? Gimme a break. Tiger loves himself - and his money and what his money buys. He's not even good to his whores.
Nah, Tiger got doubled his income with a beautiful wife and kids. Not that that's the point.
Seriously - can you name a product and link it to a never married middle aged man... sports or not?
Not buying your age argument or that the marriage makes more than a marginal difference.
I agree that Tiger has hurt himself substantially by marrying and then cheating so egregiously on his wife.
But had he never got married in the first place, leading a bachelor lifestyle would make little or no difference in his endorsement power in our current popular culture.
In fact, 62% of golf fans STILL view Tiger favorably, and 54% of people polled feel that companies should continue to use Woods to endorse their products even AFTER the scandal, while only 38% say no.
http://www.politicsdaily.com/2009/12/14/public-is-split-on-its-view-of-tiger-woods/