But in the summertime the big audience is teens and college students who are out of school without much to do. They will all be attracted to each of these films. The question is what will they be going to see when given the choice between X3, The Break Up or DVC?
Doesn't matter. That demographic wouldn't go see DVC if it wasn't up against X3 or Break Up. That's the smart part of the timing for DVC, it's not a traditional summer blockbuster (though given how well the book sold it was obviously going to be a blockbuster) and therefore isn't competing directly (there's always some competition for screen space of course, but in the modern age of megaplexes that competition is a lot less fierce) with the summer blockbuster fair. Figure it will do the standard 1/3 per weekend dropoff, I don't think it's going to be one of those rare movies that drops off less than that (or rarer still grows audience for a week or two), but its core audience isn't being tapped by any other movies so it's not going to get slammed out of the theaters by normal summer movies.