[SampleMan]

That is a disingenuous comparison. KK is in full release. BBM has only been in selected-city release; full release won't be until the first week of January. If the author is going to make comparison, at least be accurate about them.

Perhaps it would be more instructive to look at "why" they would put BBM in select-city-release for the first few weeks. My guess is that they wanted to build hype in friendly markets. A general release during Christmas would likely have resulted in a bomb performance. This would have killed the movie before it had time to get all over the morning shows with awards talk. We'll see how it does compared to the average "PG" film.

[Pondman88]

The commercials for Gayback are sickening, I really, really, really do NOT want to see guys hugging, or looking forlorn at each other. I do not want to see a gay man "fake it" with his wife, have kids, etc.....

If you're gay, be gay...don't screw the rest of us with your stupid lifestyle.

[Hoops-a-plenty]

I couldn't agree with you more, SampleMan. It's glaringly obvious that the studio and media are manipulating the "per box office sales take" numbers, as well as handpicking selected markets to "slowly" distribute the film. The only problem here is that the manipulation in reality only reflects a very, very small success with a very small minority of people in large cities. When all is said and done, I dare Hollywood to compare gross sales of "Brokeback", and even "The Producers" with say, "Chronicals of Narnia" and "The Passion", which obviously have a lot of action as well as conservative themes.