I wonder where the reduction of fan support (TV viewership, revenue from shirts, etc. & fans in stadium sets) translates to losing money. I imagine the long term Tv contracts can keep them in the green for quite awhile. I am sure that their plan is to ride this out until its the “old news” - ‘wokeness’ becomes boring to the players. It’s the new normal fades into the background noise and the fans will get over their pique and will be back.
I agree with you, unfortunately fans will be back after this dies down. I would be very happy to be wrong. Legalized gambling and the NFL (and all professional sports) getting a cut of it will be a new revenue stream.