Thanks. A lot more complicated than how the owner of my corner BP station does it. Ticked off one day, I asked him. He said every morning when he drives in to work he checks the prices on all the other stations he passes. Then he checks the Speedway station across from his and that is how he decides what his price will be. Strictly on his competition.
That works for a single store, but we have 70+ 7-Elevens. WE set the market and people changed to us.