Lucky Charms is perhaps the perfect cereal to celebrate lesbian, gay, bisexual and transgender Pride since it already includes a rainbow. General Mills and advertising agency McCann Always On saw their chance and used the colorful marshmallow as the face of their #LuckytoBe campaign, which asks people to use the hashtag to post pictures and tweets about what makes them, well, lucky. "We're celebrating Pride month with whimsical delight, magical charms, and two new rainbow marshmallows," the company said on the campaign website. "If you're lucky enough to be different, we're celebrating you."