One of the most vexing questions animating observers and analysts of Iranian politics is: why despite being extremely unpopular and incompetent, are the fundamentalists still in power? One factor that may provide a partial explanation is the huge change of the dominant ethos among large sectors of the population. In the 1970s and 1980s, the dominant ethos among large sectors of the Iranian people was idealistic, altruistic, and celebrated sacrifice for the greater good. Today, on the contrary, the predominant ethos have become excessive selfishness, acquisitiveness, cynicism, and lack of willingness to make the smallest sacrifice to protect the common...