Gold is certainly in a bubble here and one sign is the ommipresent advertising. But gold is a risky market to play in because it’s relatively small and gold could still have a major spike up from here. The adage that a market can stay irrational longer than you can stay solvent is something shorts have to consider.
With near zero interest rates there’s no opportunity cost in holding gold. A strengthening dollar and a rise in interest rates would change that and maybe pop the gold bubble, but until there is some sign of that happening I’d leave gold alone.
