It seems many forget that to govern, you have to start by winning the election.
You can’t win in without attracting enough voters.
Many people want their POTUS to be kind and compassionate and reasonable - hence the support for the other primary candidates. Each was the preferred choice of some, but not enough to win. Women, in particular -at least suburban women - need to trust the guy. I’ve also met men with the same idea - especially those who are not strongly ideological. They want to trust someone.
Going forward, Trump’s team must realize they need Republican votes and have to get them on board. Attracting media attention and attracting voters are not identical. If he changes words to make his message appeal to more voters, I think he is smart.