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MSNBC Hires Former NY Post Editor (In Desperate Bid For Ratings)
AP via iWon News ^ | April 30, 2002 | DAVID BAUDER

Posted on 05/02/2002 5:07:14 AM PDT by PJ-Comix

NEW YORK (AP) - MSNBC has hired brash former New York Post Editor Jerry Nachman as the struggling cable news network's No. 2 executive and host of a late afternoon talk show.

Nachman promised to bring "a certain amount of flamboyance" to MSNBC, which has trailed the cable news ratings leaders, Fox News Channel and CNN.

Nachman, who has worked in local TV news, written for the prime-time drama "UC: Undercover" and produced "Politically Incorrect," will be MSNBC's editor in chief, a newly created position. He'll report to top executive Erik Sorenson.

"Erik's idea of being a player-coach just kind of blew me away," Nachman said. "That's hard to do in this stratified business. He said he was looking for a kind of all-purpose batting and pitching instructor as well as a guy who's going to play.

His show has no premiere date.

Sorenson is trying to position MSNBC as "America's Newschannel," marked by lively talk that cuts across the ideological spectrum. He's hired former GOP presidential contender Alan Keyes as a talk show host, and Phil Donahue will start his own nightly show soon.

Fox continued atop the cable news ratings in April, the fourth straight month it has beaten CNN. Fox averaged 686,000 viewers for the month, compared to CNN's 557,000 and MSNBC's 279,000.

MSNBC is currently positioned with little identity between CNN's traditional news approach and Fox's "brash cable pinball machine," Nachman said. "There's plenty of room to go where they ain't," he said.

He wouldn't discuss specific plans.

At CNN, executives believe Nachman's hiring is a signal MSNBC is looking to emulate Fox more than CNN. "MSNBC was looking for a direction and now they have one," spokeswoman Christa Robinson said. "We wish him well."

Fox News Channel dismissed the news. "MSNBC is irrelevant," spokesman Robert Zimmerman said.

Sorenson said he looked to Nachman to bring "grown-up leadership and supervision" to his newsroom. MSNBC wants to compete with Fox, but Sorenson cautioned against the idea the network will imitate Fox.

"I don't think they've done a lot wrong," Nachman said of Fox. "The question is: Will the glow endure? You have to look at it like President Bush's approval ratings."


TOPICS: Culture/Society; Extended News; Miscellaneous; News/Current Events
KEYWORDS: msnbc
At CNN, executives believe Nachman's hiring is a signal MSNBC is looking to emulate Fox more than CNN.

Well, if you're going to steal ideas, you might as well steal from the best. But instead of stealing ideas, MSNBC, how about if you go back to your ORIGINAL concept of combining news and the INTERNET? In the beginning MSNBC was actually a very interesting network since they had a lot of coverage of the Internet. But then the old fogey ideas crept in and the MSNBC reporters began treating the Internet in a very condescending manner. Yeah, they would do reports on "that there newfangled Internet thing" but would quickly return to "real" news. Nowadays there is barely a mention of the Internet on MSNBC.

1 posted on 05/02/2002 5:07:14 AM PDT by PJ-Comix
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Comment #2 Removed by Moderator

To: PJ-Comix
With the absence of FNC in my area, I watch MSNBC. Seem to be fairly good channel, but nothing really stands out about them. But their latest slogan is "Fiercely Independent," obviously a pot shot at Fox.
3 posted on 05/02/2002 5:25:08 AM PDT by SolitaryMan
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To: kcrack
When MSNBC first came on the air it was actually quite interesting because they would analyze what was going on in the Internet and had stories about the Web in addition to regular news. However, after a few months, the old fogey ideas crept and they pretty much dumped all coverage of the Web and MSNBC became just another standard news network with nothing to distinguish itself. If you notice, you rarely (if ever) see Omar the weird looking dude doing reports about the Internet on MSNBC any longer.
4 posted on 05/02/2002 5:25:14 AM PDT by PJ-Comix
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To: PJ-Comix
I barely watch any of them anymore, not even Fox. They have all turned their back on the biggest news story to come down the pike in a long time. The murder by the clintons of Vince Foster, Ron Brown and others. They have basically winked a these murders. As long as they continue their complicity, I will consider them accomplices after the fact. I don't condone murder and especially by tinhorn despots like the clintons. So I watch Food TV and all the antique shows I can find.
5 posted on 05/02/2002 5:26:59 AM PDT by Samizdat
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To: SolitaryMan
Seem to be fairly good channel, but nothing really stands out about them.

In their first few weeks, MSNBC was distinguished by its interesting coverage of the Internet. However, the "regular" reporters seemed rather uncomfortable talking about the Web so this aspect was pretty much dumped.

6 posted on 05/02/2002 5:28:05 AM PDT by PJ-Comix
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Comment #7 Removed by Moderator

To: kcrack
MSNBC used to actually show you what folks were posting to their website. No longer.
8 posted on 05/02/2002 5:37:59 AM PDT by PJ-Comix
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To: PJ-Comix
Re: Nachman...He ran the TV newsrooms at two NYC stations..think it was local CBS and NBC.and he prety much did nothing there....he's a great print journalist and editor....but those skills don't necessarily translate well into the TV news medium.....

what's ironic is that NBC actually has some good news programs on CNBC..America NOW, with LarryKudlow, gives a conservative, free-market view of the news, though it slantds towards busines coverage, and the weekly WSK roundtable is the BEST discussion show on TV, bar none...

' So, I think Nachman will do nothing, and disappear in about a year or so......BTW..looking at his pic, I hope they gave him a physical before he took the job....his BP must be off the charts..

9 posted on 05/02/2002 6:02:48 AM PDT by ken5050
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To: ken5050
he's a great print journalist and editor

Not according to friends who worked with him at The Post. They say the most innovative thing he did was fall asleep at about 6 p.m. every night, with a donut in his hand, a dusting of powdered sugar on his chin and a trail of drool hanging from one lip while the TV in his office played Sylvester and Tweetie cartoons.

What he was good at was sucking up to the Post's owner, a crook caled Peter Kalikow, who ripped off the Post reporters' retirement funds while fatso Nachman told everybody what a genius the guy was.

Lazy, corrupt, arrogant, an apologist for crooks -- Nachman will fit right in at MSNBC. If they can shoehorn his porcine bulk through the front door, that is.

10 posted on 05/02/2002 6:22:10 AM PDT by Big Bunyip
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To: Big Bunyip
I'll defer to your obviously inside knowledge...but Iwas just reiterating the generally held view that Nachman kept the Post together during the Kalikow fiasco....
11 posted on 05/02/2002 6:33:51 AM PDT by ken5050
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To: Big Bunyip
Nachman said of Fox. "The question is: Will the glow endure? You have to look at it like President Bush's approval ratings."

Yea, well.. there's a telling comment. Seeing that he was producer of "Politically Incorrect", I suspect he'll be making the same mistakes that CNN has made in recent months. That is, if he does anything whatsoever, besides running his mouth.

12 posted on 05/02/2002 6:52:02 AM PDT by Nonstatist
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To: ken5050
What kept the Post together was the newsroom's willingness to take pay cut after pay cut, while Tubby toddled home with a salary reputed to be in the $400,000 range (plus donuts).

The most infamous incident during his reign was when a black reporterette complained that a copy editor was "racist" for refering to Harry Belafonte as a "Calypso King." Rather that anlienate one of the paper's few black reporters (of the professionally aggrieved, I'm-calling-Sharpton variety), he disciplined the editor -- even though he must have known the charge was ludicrous.

Expect more of the same at MSNBC -- with healthy doses of Tubby's jowls wobbling in egomaniacal delight as he squeezes his gross bulk between camera and viewer at every opportunity.

13 posted on 05/02/2002 6:59:05 AM PDT by Big Bunyip
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To: Big Bunyip
Tubby needs to bring Internet coverage back to MSNBC. That was the original concept of MSNBC---a merging of the Internet with Cable TV. They pretty much dumped the Internet part of it with disastrous results.
14 posted on 05/02/2002 7:07:08 AM PDT by PJ-Comix
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To: PJ-Comix
When MSNBC first came on the air it was actually quite interesting because they would analyze what was going on in the Internet and had stories about the Web in addition to regular news. However, after a few months, the old fogey ideas crept and they pretty much dumped all coverage of the Web...

You must recall, then, the show hosted by Soledad O'Brien, "The Site." Do you recall what event transpired that threw "The Site" off the air, and signaled the beginning of the end of fresh programming on MSNBC?

15 posted on 05/02/2002 8:21:35 AM PDT by willieroe
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To: willieroe
Bzzzzt...the event which essentially ended Internet programming on MSNBC was the death of Princess Diana. For practically a month after her death, MSNBC ran non-stop interviews, stories and features on Lady Di, 24 hours a day.
16 posted on 05/02/2002 8:43:56 AM PDT by willieroe
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Comment #17 Removed by Moderator

Comment #18 Removed by Moderator

To: willieroe
Do you recall what event transpired that threw "The Site" off the air, and signaled the beginning of the end of fresh programming on MSNBC?

Believe it or not it was the death of Princess Di. They went into 24/7 all-Di, all the time for a while and Soledad's show never returned. A shame since it was the only reason I ever watched MSNBC.

19 posted on 05/02/2002 9:17:38 AM PDT by jalisco555
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To: Samizdat
No, the biggest story this century was Bill Clinton's secret treaty signed with aliens from Neptune that will eventually led to the overthrown of human rule on earth...of course the #2 story was the O.J. Simpson trial.
20 posted on 05/02/2002 10:07:02 AM PDT by afuturegovernor
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To: PJ-Comix
MSNBC has always been confused. This time they have confused weight with gravitas. Nachman definitely brings weight to their network, but little if any gravitas.
21 posted on 05/02/2002 10:13:56 AM PDT by Biblebelter
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To: afuturegovernor
No, the biggest story this century was Bill Clinton's secret treaty signed with aliens from Neptune that will eventually led to the overthrown of human rule on earth...of course the #2 story was the O.J. Simpson trial.

Et tu.

22 posted on 05/03/2002 10:20:20 AM PDT by Samizdat
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To: Scratch shooter
Not quite. The biggest story never properly investigated was the Clinton transfer of our "crown jewel" nuclear weapons secrets to the Chinese for some campaign cash from the Red Army. Our children will be paying big-time for that one someday.

Well, first you murder your inconvenient friends, then you let loose. That nuclear secret transfer was an outgrowth of eliminating opposition. It started there.

23 posted on 05/03/2002 10:23:09 AM PDT by Samizdat
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