I would suggest this. If you go to Dunkin Donuts, McDonalds, BK, etc....they all went and added premium coffee instead of that crappy cheap stuff, and they brought to pricing to still half of what Starbucks charges. Even the small non-franchise coffee shops went to premium coffee .
So why would I go and pay some ridiculous price?
I was in the Detroit Airport last year waiting and needed a non-sugar ice tea. So I walk into Starbucks there and ordered the large sized black tea (non-sugared). It was some ridiculous price of $3.90 I think. If you go to a regular McDonald’s...if they have the unsugared stuff....it’s usually never more than $1.29 for the jumbo size.
Pricing-wise, they’ve got too much competition to stay in business. I would bet on 30-percent of all Starbucks shops closing within five years.
“I was in the Detroit Airport last year waiting and needed a non-sugar ice tea. So I walk into Starbucks there and ordered the large sized black tea (non-sugared). It was some ridiculous price of $3.90”
You got a deal, “AIRPORT”