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Starbucks' brand perception has plummeted since it announced plan to hire refugees
Business Insider via Yahoo News ^ | Feb 22, 2017 | Kate Taylor

Posted on 02/22/2017 4:51:08 PM PST by 11th_VA

Starbucks' brand has taken a beating since the company announced plans to hire 10,000 refugees worldwide in the next five years in response to Donald Trump's executive order intended to prevent refugees from entering the US.

The coffee giant's consumer perception levels have fallen by two-thirds since late January, according to YouGov BrandIndex.

The perception tracker measures if respondents have "heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative." In Starbucks' case, perception is still overall positive, but significantly lower than it was prior to CEO Howard Schultz published a public letter outlining the company's plans to give refugees jobs.

"We are living in an unprecedented time, one in which we are witness to the conscience of our country, and the promise of the American Dream, being called into question," CEO Howard Schultz wrote in a letter to Starbucks employees about the plan. (snip)

YouGov says that there's reason to believe backlash will impact the chain's bottom line. Two days before Starbucks' announcement, 30% of consumers said they'd consider buying from Starbucks the next time they were craving coffee, the highest proportion in nearly a year. Now, the percentage is down to 24%, according to YouGov. ...

(Excerpt) Read more at finance.yahoo.com ...


TOPICS: Culture/Society; Extended News; News/Current Events; Politics/Elections
KEYWORDS: aliens; amnestycoffee; boycott; boycottstarbucks; refugees; starbucks; syria; traitorcoffee
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To: 11th_VA

21 posted on 02/22/2017 5:03:44 PM PST by 4Liberty (DEMOCRATS- Exporting Jobs, Importing Votes.)
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To: 11th_VA

I get my coffee from a refugee every morning. Costs less than a buck and doesn’t taste like stewed bat guano. Works for me.


22 posted on 02/22/2017 5:04:02 PM PST by keat
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To: 11th_VA

Again, Starbucks? Wazzat, some sort of interplanetary currency?


23 posted on 02/22/2017 5:04:48 PM PST by SkyDancer (Ambition Without Talent Is Sad, Talent Without Ambition Is Worse)
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To: 11th_VA

24 posted on 02/22/2017 5:07:43 PM PST by Fiddlstix (Warning! This Is A Subliminal Tagline! Read it at your own risk!(Presented by TagLines R US))
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To: Fiddlstix

Nice touch with the pink p*ssy-hat wearing Libtard entering the store, LOL!


25 posted on 02/22/2017 5:11:09 PM PST by Diana in Wisconsin (I don't have 'Hobbies.' I'm developing a robust Post-Apocalyptic skill set!)
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To: Timpanagos1

“Has Starbucks stock price fallen by two-thirds since late January?

I bet not.”

Yeah, I doubt Starbucks stock will take any appreciable hit. I just don’t think that many of freeper type conservatives ever patronized Starbucks that much in the first place.

That Starbucks announcement about hiring refugees was widely misrepresented and distorted by many on the right as that they were hiring 10,000 refugees in the US, and that it would take jobs away from Americans. That was not what they said. They said they would hire 10,000 refugees in 75 countries around the world.


26 posted on 02/22/2017 5:17:25 PM PST by mtrott
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To: 11th_VA

Schultz needs his ears boxed for arrogant mission creep.


27 posted on 02/22/2017 5:23:25 PM PST by avenir (I'm pessimistic about man, but I'm optimistic about GOD!)
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To: 11th_VA

28 posted on 02/22/2017 5:24:11 PM PST by grey_whiskers (The opinions are solely those of the author and are subject to change without notice.)
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To: Diana in Wisconsin
LOL! Ben Garrison's cartoons are the work of genius. No doubt about it.
29 posted on 02/22/2017 5:29:27 PM PST by Fiddlstix (Warning! This Is A Subliminal Tagline! Read it at your own risk!(Presented by TagLines R US))
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To: 11th_VA

And since they put men/women/dickchoppers/dickgrafters in the same bathroom.


30 posted on 02/22/2017 5:37:07 PM PST by I want the USA back (Lying Media: completely irresponsible. Complicit in the destruction of this country.)
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To: 11th_VA

Winning!


31 posted on 02/22/2017 5:44:58 PM PST by vladimir998 (Apparently I'm still living in your head rent free. At least now it isn't empty.)
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To: MIchaelTArchangel

32 posted on 02/22/2017 5:54:10 PM PST by shhrubbery! (NIH!)
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To: 11th_VA

I’m not gonna buy their percolated crap.


33 posted on 02/22/2017 6:01:15 PM PST by inchworm
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To: inchworm

I still have not bought a cup, nor have I drank any.


34 posted on 02/22/2017 6:03:18 PM PST by sport
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To: Mears

Krispy Kreme for donuts, Dunkin for coffee.


35 posted on 02/22/2017 6:06:47 PM PST by Black Agnes
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To: 11th_VA

and they are going to get them to work how?????????


36 posted on 02/22/2017 6:14:07 PM PST by Foolsgold (Those who are too smart to engage in politics are punished by being governed by those who are dumber)
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To: Fiddlstix

BRILLIANT CARTOON. “Decapitationcino” LOL.


37 posted on 02/22/2017 6:29:56 PM PST by Veto! (Opinions freely dispensed as advice)
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To: 11th_VA

Let’s make their sales plummet as well.


38 posted on 02/22/2017 6:30:44 PM PST by aquila48
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To: Veto!
Ben Garrison IS a Genius
39 posted on 02/22/2017 6:38:10 PM PST by Fiddlstix (Warning! This Is A Subliminal Tagline! Read it at your own risk!(Presented by TagLines R US))
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To: 11th_VA
 photo starbucks2.jpg
40 posted on 02/22/2017 7:08:56 PM PST by Clay Moore (JRandomFreeper, SWAMPSNIPER RIP)
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