I wonder just who is reading comic books or graphic whateveryacallems nowadays. It's not like they sell them for a dime or a quarter at the drug store anymore. I wonder if more adult misfits are buying them than high school kids. The people who campaign for making more superheroes gay may not actually read the stuff, but they may not be quite as atypical of the readership as they would have been in past decades.
I bought some comics for my kid a couple of weeks ago. They were five bucks a pop. Yikes.
Comics don’t sell. If you look at a chart, the highest sellers are around 140,000 copies. That wouldn’t be a lot of readers if that was a measure of sales to end-users, but that’s actually what is sold to stores with no info on how many copies they actually sell. I think the Star Wars comic hit a million sales to stores, but that was requiring each store to order a lot more than they could possibly sell in order to get expensive variant covers. Plus, a bunch of retailers like Disney stores that don’t usually traffic in comics bought copies. I imagine there are a lot of Star Wars comics rotting in boxes around the country.