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IMO, Monica Crowley hits the nail directly on the head...

“First and most importantly, he unabashedly champions America — and Americans. He has very effectively turned the tables on the left, which has weaponized its agenda against anyone who dares to disagree with it....Most Americans are sick of being turned into the enemy,...The subtext of Mr. Trump’s message? Stop making us the enemy. That’s immensely powerful.”

http://www.washingtontimes.com/news/2015/jul/15/monica-crowley-the-real-reasons-donald-trump-is-su/

excerpt:

There are a few explanations, which have more to do with the conservative base than with Mr. Trump. No one knows if Mr. Trump will be able to maintain his momentum. But love him or hate him, agree with him or not, he is performing a number of critically important services from which the other candidates can learn, if they are smart enough to follow his lead (if not his brash style.)

First and most importantly, he unabashedly champions America — and Americans. He has very effectively turned the tables on the left, which has weaponized its agenda against anyone who dares to disagree with it. We are branded as racists, sexists, Islamophobes, homophobes and bigots, while they use the full force of government to force compliance.

Most Americans are sick of being turned into the enemy, stripped of both our hard-earned money to pay for the leftist agenda and our ability to feel good about ourselves in our own country. Further, by turning what Hillary Clinton calls “everyday Americans” into the enemy, the left has made it harder to see and deal with our real enemies, such as the Islamic State, Iran, Russia and the Muslim Brotherhood. The subtext of Mr. Trump’s message? Stop making us the enemy. That’s immensely powerful.

Closer than most. The part you cite is important.
The other three factors should just be: “He is not a media patsy”.
The media is “the leftist mafia-style intimidation racket”, “the professional political class” and “the “establishment”.
The country desperately wants and needs a government that represents them and not the media. We and the media have drastically different desires of the government.