Or maybe Syndrome's
Posted on 04/18/2015 5:40:36 PM PDT by SeekAndFind
This week, Hillary Clinton surprised the world yet again — not with the official launch of her campaign but for the unconventional way she did it. She sure pushed the envelope. With her video, new logo and road trip, she opened a long communications campaign not only to "rebrand" herself but to completely reframe who she is, what she stands for and how she intends to run.
We'll find out over the next year and a half whether it will work. Many in the press and on late-night television scratched their heads this week; others were scathing.
Ruth Marcus -- a columnist for the Washington Post -- dismissed her launch video as a "relentlessly, insultingly vapid" effort of "demographic box-checking." Jon Stewart lampooned it as a "State Farm commercial gone viral" and also "boring as s---." Since the media will likely be the stand-in primary opponent for Hillary, their belief in her authenticity is a critical factor in whether she can reframe herself in voter's eyes.
But from a marketing perspective, her launch may have been much more successful than critics think. The YouTube announcement video took on the central strategic challenge for the campaign and candidate: To flip Clinton's message from self-absorbed "I" to empathetic "we."
While critics may sneer, it is hard to deny that the image it projects of Hillary is more confident, fresher, simpler and forward-looking, with even a bit of the upstart feel of two of the most successful product launch companies, Nike and Apple. Clinton's team may have begun to create an empathetic relationship with voters that has eluded her in the past, most crucially when she lost the nomination fight to Barack Obama in 2008.
In marketing terms, rebranding is a strategy to bring a new name, term, symbol or design
(Excerpt) Read more at cnn.com ...
I stand with Ted
Which planet is Martha Pease reporting from?
Jaysus H. Cripes. What a pantload!
You’re already in trouble when CNN is trying to use words like “sneakily” in a positive manner.
“The electorate is an ass.”
It’s worse than that! They’re asses AND they vote...whether they actually DO or not!
Aarrgghhhh!
Is that a rhino?
This has to be satire. No one is so stupid to seriously write something like this.
The media are DWiBs: Democrats With Bylines
Rubio’s shows a shrinking America. Who thinks these logos up?
Well, it's not known as the Clinton News Network for naught.
Or maybe Syndrome's
Hillary! is running as if it were the 90s and that Internet thingy wasn’t really connected to everybody.
The phrase she’s looking for is “lipstick on a pig”.
I heard the writer rents office space in Hillary Clinton’s clown hole. The writing is a dead giveaway.
Indeed. INDEED!
BTTT.
President Reagan left a paper trail from the 1950s,1960s/1970s/1080s in the form of speeches, notes, telecasts, books, governing stances. Does one really discern what Hillary stands for in any given position?
I liken President Reagan's policies similar to the Constitution as a standing document, with a long and difficult means/process to amend it. Just as our Founding Fathers intended. Wherein as Hillary's current policies derive their structure from the progressive liberals' beliefs that the Constitution is to considered a 'living document' subject to the daily/current whims, feel good agenda of the day. A democratic mob rule, of which the Founding Fathers were extremely apprehensive.
“Let the sycophantic fawning begin.”
It’s begun.
Newsweak called her visit to Chipoltle “historic”.
Martha Pease/Hillary Shitz
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