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Why the Inventor of K-Cups Doesn't Use Them
Newser ^ | 03/03/2015 | Jenn Gidman

Posted on 03/04/2015 10:10:35 AM PST by Responsibility2nd

For one, 'they're kind of expensive,' John Sylvan says

(Newser) If anyone would brew his morning joe using K-Cups, you'd think it would be the inventor of the K-Cup himself. But John Sylvan, whose single-serve pods revolutionized the coffee landscape, sticks with making coffee the old-fashioned way. "I don't have [pods]. They're kind of expensive to use," John Sylvan tells James Hamblin, writing for the Atlantic. "Plus it's not like drip coffee is tough to make." But besides being steeper in cost, the plastic-and-foil pods that made up most of Keurig Green Mountain's $4.7 billion in revenue last year have been called out for being environmentally unfriendly. According to a 2014 article in Mother Jones, Green Mountain made 8.3 billion of the non-biodegradeable, mostly non-recyclable K-Cups in 2013—"enough to wrap around the equator 10.5 times." "I feel bad sometimes that I ever did it," Sylvan admits to Hamblin about his invention.

The Green Mountain K-Cups' lack of, well, green-ness has led to environmental advocate backlash: A 2010 New York Times article said Green Mountain's sales growth, boosted by the K-Cup, ran "counter to its reputation" as an "eco-friendly" company; more recently, a Canadian production company created a "Kill the K-Cup" video that went viral on YouTube. Keurig promised in its 2014 "Sustainability Report" that by the year 2020, "100% of K-Cup packs will be recyclable." But that's five years away—and Green Mountain's competitors are already using reusable, biodegradable pods. The company's chief sustainability officer tells Hamblin, "I gotta be honest with you, we're not happy with where we are, either." Sylvan, who sold his share of the company in 1997 for $50,000, says he has come up with a "much better way" of packaging and transporting the coffee, but that the powers-that-be at Keurig "don't want to listen." (Someday you'll be able to make Coke via something similar to a K-Cup.)


TOPICS: Business/Economy; Miscellaneous
KEYWORDS: kcup; keurig
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To: al baby

That is a heck of a boulder holder!


61 posted on 03/04/2015 11:11:29 AM PST by Army Air Corps (Four Fried Chickens and a Coke)
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To: Responsibility2nd

I passed on the Keurig and got a Tassimo. The pods for Tassimo have bar codes so that I can make a Latte or Cappucino easily. I can make regular coffee cheaper and better with a French press, but I don’t want to mess trying to make my own Cappucino.


62 posted on 03/04/2015 11:13:09 AM PST by Controlling Legal Authority (author of Adoption Today)
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To: al baby

I’ve seen those at the dairy farm...


63 posted on 03/04/2015 11:16:22 AM PST by Joe 6-pack (Qui me amat, amat et canem meum.)
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To: Army Air Corps
Do the reusable pods work well for you?

I use the one piece plastic cups and they are great as I get to change up the coffee I buy and grind at home.

I am still using the ones my wife purchased a few years ago. It sure beats pouring out a mostly full pot everyday as I brew one cup to drink while preparing for work and one for the commute.

64 posted on 03/04/2015 11:17:36 AM PST by Eaker (You are really amazing Eaker. - Swordmaker 02/14/15)
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To: dmz

the Doi Chaang (Thailand) bean is one of my favorites. I like to try several different beans from around the world, too!

As for beer... “I may not know good beer, but I know what I like” :) Alaskan Oatmeal Stout, Moose Drool, etc. But no American pilsners.


65 posted on 03/04/2015 11:18:15 AM PST by SparkyBass
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To: freedumb2003
Too much caffeine?

Tea lovers trolling coffee drinkers?

Someone found out it wasn't decaf after all?

-PJ

66 posted on 03/04/2015 11:19:22 AM PST by Political Junkie Too (If you are the Posterity of We the People, then you are a Natural Born Citizen.)
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To: dmz
I have yet to have a decent (and strong!) cup of coffee out a keurig.

It isn't really very hard to do as I do it every morning while still half asleep.

67 posted on 03/04/2015 11:19:25 AM PST by Eaker (You are really amazing Eaker. - Swordmaker 02/14/15)
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To: Eaker

Eaker thats my compliant too if im having coffee its for a reason and i want it thick and strong


68 posted on 03/04/2015 11:29:17 AM PST by al baby (Hi Mom)
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To: al baby

69 posted on 03/04/2015 11:34:38 AM PST by Eaker (You are really amazing Eaker. - Swordmaker 02/14/15)
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To: prisoner6

When you can stand a knife vertical in you coffee cup and it stays upright, it’s done?
Also great when served in slices. ;^}


70 posted on 03/04/2015 11:38:27 AM PST by GOYAKLA
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To: Responsibility2nd

In my house the freshly brewed pot doesn’t last 30 minutes.


71 posted on 03/04/2015 11:40:37 AM PST by rfreedom4u (Do you know who Barry Soetoro is?)
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To: GOYAKLA

Now that’s COFFEE!


72 posted on 03/04/2015 11:41:32 AM PST by prisoner6 (Unmutual and Disharmonious)
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To: al baby
Mine makes a decent cup on every setting and it is strong enough for me. I guess Louisiana mud coffee is out of Keurig's reach.

;<)

73 posted on 03/04/2015 11:41:35 AM PST by Eaker (You are really amazing Eaker. - Swordmaker 02/14/15)
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To: Responsibility2nd

man up 2nd, drink day old re-percolated coffee!

Just messing with you but yes I have done the above on occasion. BTW, my Farberware 1970 Made in the USA percolator is still working strong and makes really hot coffee.


74 posted on 03/04/2015 11:52:52 AM PST by roofgoat
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To: ctdonath2
I agree with you on the AeroPress, however, the perfect coffee is only available when brewed with:

 photo home_main_011_zpsa44ea20b.jpg

75 posted on 03/04/2015 11:53:23 AM PST by Prov1322 (Enjoy my wife's incredible artwork at www.watercolorARTwork.com! (This space no longer for rent))
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To: JudyinCanada

“.. the second cup of coffee never tastes like the first”.

That’s why you get a really, REALLY BIG cup and drink half the pot at one, silly girl! :)


76 posted on 03/04/2015 11:53:44 AM PST by momtothree
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To: freedumb2003

“Satan”.

You owe me a new computer screen... ROTFLMAO! :)


77 posted on 03/04/2015 12:00:06 PM PST by momtothree
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To: momtothree

>>You owe me a new computer screen... ROTFLMAO! :)<<

ya never know if the Church Lady is moderating... :)


78 posted on 03/04/2015 12:09:51 PM PST by freedumb2003 (islam: The hands of the Chinese, the mouths of the arabs, the minds of the French.)
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To: Responsibility2nd

I thought the headline had to do with bras.


79 posted on 03/04/2015 12:11:11 PM PST by Jabba the Nutt (You can have freedom or government schools. Choose one.)
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To: freedumb2003

Hubby had given me a gift certificate a couple of years ago so I got a Keurig. Hated it. Hated the coffee it made so put it on a shelf in the garage. Was doing a Goodwill run awhile back and guess where it went. Lol


80 posted on 03/04/2015 12:32:58 PM PST by sheana
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