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The making of Hillary 5.0: Marketing wizards help re-imagine Clinton brand
WaPo ^ | 21 Feb 2015 | Philip Rucker and Anne Gearan

Posted on 02/22/2015 6:59:48 AM PST by shove_it

Is Hillary Rodham Clinton a McDonald’s Big Mac or a Chipotle burrito bowl? A can of Bud or a bottle of Blue Moon? JCPenney or J. Crew?

As she readies her second presidential campaign, Clinton has recruited consumer marketing specialists onto her team of trusted political advisers. Their job is to help imagine Hillary 5.0 — the rebranding of a first lady turned senator turned failed presidential candidate turned secretary of state turned likely 2016 Democratic presidential nominee.

Clinton and her image-makers are sketching ways to refresh the well-established brand for tomorrow’s marketplace. In their mission to present voters with a winning picture of the likely candidate, no detail is too big or too small — from her economic opportunity agenda to the design of the “H” in her future campaign logo.

“It’s exactly the same as selling an iPhone or a soft drink or a cereal,” said Peter Sealey, a longtime corporate marketing strategist. “She needs to use everything a brand has: a dominant color, a logo, a symbol. . . . The symbol of a Mercedes is a three-pointed star. The symbol of Coca-Cola is the contour bottle. The symbol of McDonald’s is the golden arches. What is Clinton’s symbol?”

(Excerpt) Read more at washingtonpost.com ...


TOPICS: Extended News; News/Current Events; Politics/Elections
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To: DJ MacWoW

OIC Thanks for the heads up. If I accidentally post a Getty pic again please pull it.

You guys are the best!


41 posted on 02/22/2015 9:31:39 AM PST by MtnMan101
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To: MtnMan101
You're welcome!

If you post something and notice later that it's forbidden just hit "Abuse" and say "OOPS!". lol

42 posted on 02/22/2015 9:35:15 AM PST by DJ MacWoW (The Fed Gov is not one ring to rule them all)
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To: DJ MacWoW

ROFL Ok !!


43 posted on 02/22/2015 9:51:29 AM PST by MtnMan101
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To: shove_it
"What is Clinton’s symbol?"

Piano legs?

44 posted on 02/22/2015 10:01:04 AM PST by Albion Wilde (Why would you want to "fundamentally change" a country you love?)
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To: shove_it

What was that Sarah said? Something about putting lipstick on a pig?

If the Repubs are smart, they will produce a series of videos showcasing Killary’s worst stumblings and just play that over and over again.

Granted, that will be a long list. Maybe they could have a national contest and let Americans pick out their top 10 favs? Even more advertising. Put the list up all over social media, youtube, etc.

How ‘bout some “Killary Timelines,” highlighting her “best” days. Like the RESET button for Russia, etc.

This is a hugh field that is ripe for the picking.


45 posted on 02/22/2015 10:04:06 AM PST by upchuck (The current Federal Governent is what the Founding Fathers tried to prevent. WAKE UP!! Amendment V.)
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To: Liz

46 posted on 02/22/2015 10:29:57 AM PST by Bobalu (If we live to see 2017 we will be kissing the ground)
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To: shove_it
In their mission to present voters with a winning picture of the likely candidate, no detail is too big or too small

the candidate is too big. Without a facelift and a fat farm, it's gunna be tough to rebrand.
47 posted on 02/22/2015 10:43:27 AM PST by stylin19a (obama = Eddie Mush)
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To: shove_it

I think Hillary has turned into an off brand. The Dems want to dump her and go with Liz Warren or Bernie Sanders.


48 posted on 02/22/2015 11:04:33 AM PST by Georgia Girl 2 (The only purpose o f a pistol is to fight your way back to the rifle you should never have dropped.)
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To: ErnBatavia

given another year or so... she might begin to look semi human....


49 posted on 02/22/2015 11:22:26 AM PST by MeshugeMikey ("Never, Never, Never, Give Up," Winston Churchill ><>)
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To: monocle

Clinton’s symbol: Two bloody hand prints on a column.


50 posted on 02/22/2015 12:23:03 PM PST by doberville
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To: shove_it

You can put lipstick on a pig but it doesn’t change the fact that she is still a pig.


51 posted on 02/22/2015 12:31:21 PM PST by unixfox (Abolish Slavery, Repeal the 16th Amendment)
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To: doberville
Clinton’s symbol: Two bloody hand prints on a column.

"sí se puede!" "sí somos putas!"

52 posted on 02/22/2015 12:37:27 PM PST by grey_whiskers (The opinions are solely those of the author and are subject to change without notice.)
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