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Changing Field: A New Guideline On What To Call That Washington Football Team (NPR)
NPR ^ | Oct 14 '14 | Edward Schumacher-Matos

Posted on 10/14/2014 1:07:29 PM PDT by Drango

And so NPR is pulling back on using the name of the Washington football team after all.

Seven months after NPR editors officially declared that they would continue to use the team's name in news reports, Mark Memmott, the standards editor, issued this guidance to the newsroom Friday:

A Word About The Name Of Washington's Football Team

We have not changed it significantly, but we have added to our guidance on the name of Washington's NFL team. Here's an update:

NPR News does not plan to prohibit the use of the full team name. The team's name is the name and our job is to report on the world as it is, not to take a position or become part of the story.

But, our policy on potentially offensive language states that "as a responsible broadcaster, NPR has always set a high bar on use of language that may be offensive to our audience. Use of such language on the air [and online] has been strictly limited to situations where it is absolutely integral to the meaning and spirit of the story being told."

That guidance should be kept in mind. Here's how:

As a network, we do not have much occasion to report on this club. When we do, we can usually refer to it simply as "Washington" or "the team" once we've established that we're talking about the city's NFL franchise. This line, for example, was on our air after the firing of Washington's coach: "Last year the Redskins made the playoffs, this year they were only 3-13, Mike Shanahan was held to account." We could have said: "Last year Washington made the playoffs, this year the team was only 3-13, Mike Shanahan was held to account."

Headlines about the team (on the few stories we might post about the club that aren't about the name controversy) can be a difficult issue. "Seahawks Crush Redskins" can be changed to "Seattle Crushes Washington." But "Giants Crush Redskins" can't become "New York Crushes Washington" because a reader wouldn't know if we're referring to the Giants or the Jets.

Again, we are not prohibiting the use of the full team name. At times, it will have to be used – particularly when reporting about the controversy. At times, it may sound awkward to refer to the club as "Washington" or "the team." Clarity in our reporting is vital. In some cases, achieving that clarity will require using the team's name (for instance, to distinguish the club from Washington's other sports teams). Guests will surely use the word Redskins during interviews.

But we can also be sensitive, avoid overuse of the word and use alternatives – as we would with other potentially offensive language.

To my mind, this is in fact a very significant change, not only for NPR, but for the mainstream media in general. NPR becomes the first large national news organization to pull back on the use of a name that is a slur to many Native Americans. The original NPR directive was in a response to the reaction caused by an investigation I did on the name that concluded by recommending just this new policy.

The hundreds of Native American organizations and tribes that have been pushing to ban the name altogether may be disappointed that NPR did not go that far. While I and many others inside NPR might personally agree with them on moral grounds, the issue is fuzzied by incomplete opinion polls of Native Americans and by the obvious lack of ill intention by football fans and the team's management. Many fans honestly think that they are honoring Native Americans, as team owner Dan Snyder claims, even though after months of trying, he has been unable to find few, if any, Native American leaders of any note who will agree with him.

“ Editors must step cautiously in defining morality, but step they must sometimes.

I suspect that, in practice, NPR will rarely, if ever, use the R-word again. Or, it will be couched in some way. What we are witnessing is a shifting media consensus on how to define and use a word with racial implications. We American journalists like to insist that it is not our responsibility to decide on what facts to report—"we report, you decide," goes the saying—but that is true only to a point, as NPR's own Code of Ethics states. For a smart analysis on how the news media arrives at an unstated consensus on something, read this story by one of NPR's own political reporters, Alan Greenblatt.

What caused the recent NPR switch, Memmott said, was that local Washington member station WAMU asked to talk about the issue. "That led us to think more about our guidance," Memmott told me. "It seemed like we could sharpen the wording. I don't know what, if anything, WAMU will do."

Already, The New York Daily News, The San Francisco Chronicle, The Kansas City Star, The Oregonian and dozens of small and medium-sized news organizations across the country refuse or rarely ever use the name. So do a growing list of sports commentators, athletes, political leaders, civil rights groups, education groups and churches. The Washington City Council, the New York and California state assemblies and President Barack Obama have come out against the name. Since the extensive analysis that I did in March, even the granddaughter of the team's founder George Preston Marshall, demands that the team change its name. History does not support that Marshall thought of honoring Native Americans when he picked the provocative name 81 years ago.

The United States Patent and Trademark Office has declared the word a slur, and perhaps most ominous for a broadcaster such as NPR, the Federal Communications Commission is beginning to stir, too. In a recent interview with Broadcasting & Cable, FCC chairman Tom Wheeler declared the name offensive, but suggested that the team should change the name on its own accord. But some 100 groups and former FCC members are petitioning for the FCC to move against the messengers under FCC decency standards.

“ A moral decision that affects the character, audience and legal standing of a broadcaster at some point becomes a management responsibility, too.

Then there is the matter of morality that editors must consider, no matter what their interpretation of news ethics is. An article this month in Psychology Today pulls together the growing number of studies that show how the name undermines the sense of self-worth of many Native Americans, contributing to what on many reservations is by far some of the nation's highest levels of alcoholism, drug addiction, teenage suicide, unemployment and other ills. According to the research, many American Indians in effect feel bullied and fatalistically helpless to do anything about it.

Editors must step cautiously in defining morality, but step they must sometimes. To shirk that responsibility is itself immoral.

Matters of morality, moreover, are not just the responsibility of the newsroom, but of the executive suite, too. Editors rightfully defend their independence in making news judgments, but morality is a subjective matter that can affect the fundamental character, audience and legal standing of the news medium, making decisions at some point a management prerogative.

The opposition to the name of the Washington team is not some new demonstration of political correctness, as many supporters of the name proclaim. Organizations such as the National Congress of American Indians have been fighting the name since the 1960s, but it is only now that they have the money and influence to be heard.

NPR is doing the right thing to listen and act.


TOPICS: News/Current Events; US: District of Columbia
KEYWORDS: npr; pcgoneamuck
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NPR hyper sucks the PC.
1 posted on 10/14/2014 1:07:30 PM PDT by Drango
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To: Drango
But "Giants Crush Redskins" can't become "New York Crushes Washington" because a reader wouldn't know if we're referring to the Giants or the Jets.

ANYBODY who even tangentially knows football would know it sure as hell wouldn't be the Jets!.................

2 posted on 10/14/2014 1:09:32 PM PDT by Red Badger (If you compromise with evil, you just get more evil..........................)
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To: Drango

liberal idiots doing contortions to avoid using a word that 98% of the “redskins” in this country have no problem with.


3 posted on 10/14/2014 1:10:36 PM PDT by John O (God Save America (Please))
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To: Drango

Newspeak.


4 posted on 10/14/2014 1:10:40 PM PDT by vpintheak (Keep calm and Rain Steel!)
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To: Drango

I’d like to see the Redskins change their name to the New Mexico Redskins or Utah Redskins or Nevada Redskins. That would be pretty cool. I would probably even go watch a few of their games.


5 posted on 10/14/2014 1:11:39 PM PDT by FlingWingFlyer (Ebola and Enterovirus-D68. Proud members of Viruses Without Borders.)
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To: Drango
The Football First Peoples of Nonspecific Indigenous Origin
6 posted on 10/14/2014 1:12:54 PM PDT by TurboZamboni (Those who make peaceful revolution impossible will make violent revolution inevitable.-JFK)
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To: Drango

To allow the Libs to get away with this is to give their idiocy credibility and authority.


7 posted on 10/14/2014 1:12:54 PM PDT by VRW Conspirator (There will be another crusade in our lifetime.)
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To: Drango

As a Cherokee Indian I find it offensive that NPR, ESPN, et al think that I and other Indians are shallow enough to be offended by the Redskin name. Who is sterotyping more; The Washington Redskins or NPR?

I don’t appreciate being herded into an always offended victim classification. The liberals can mind their own business.


8 posted on 10/14/2014 1:16:15 PM PDT by MichiganCheese (The darker the culture, the brighter your light can shine.)
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To: Drango

From her on out if anyone uses the word redneck to describe a white person I’m going to act highly offended and demand an apology.


9 posted on 10/14/2014 1:16:33 PM PDT by gunsequalfreedom (Conservative is not a label of convenience. It is a guide to your actions.)
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To: TurboZamboni
Every time liberal a$$holes try to be PC, they tie themselves in knots.

Instead of using terms "pro-life" and "pro-choice". Which are agreeable to both sides, they use: "people in favor of a woman's right to choose" vs. "people opposed to a woman's right to choose".

Nonsense.

10 posted on 10/14/2014 1:17:25 PM PDT by boop (I was unaware that beating up people is wrong. Until the NFL seminar told me.)
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To: Drango

If Washington is forced to drop the use of Redskins then I think they should refuse to use a team name completely. Just refer to themselves as ‘Washington’.


11 posted on 10/14/2014 1:18:28 PM PDT by DoodleDawg
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To: Drango
Political correctness is philosophical suicide.
12 posted on 10/14/2014 1:24:25 PM PDT by Brad from Tennessee (A politician can't give you anything he hasn't first stolen from you.)
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To: Drango

Can’t ya just picture these nimrods sitting around a table, debating this nonsense? I wish I had a job where this was the most important topic on the table - all courtesy of the US taxpayer or course....


13 posted on 10/14/2014 1:28:51 PM PDT by capydick (''Life's tough.......it's even tougher if you're stupid.'')
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To: MichiganCheese

Good for you. This politically correct nonsense is dangerous. I am glad you see it for what it is.

I realize the term could be taken as disrespectful, but I find it to be a name that calls forth noble character, strong will, bravery, and dignity.

I have never seen it as a term denigrating Native Americans. I never thought less of them for it’s use.

We live in a society that references Whites, Blacks, and yes Redskins. How is the term Redskins any more offensive than Whites or Blacks?

This is utter nonsense. I am very proud of the Washington Red Skins leadership, sticking to the name. I hope the name goes on for another century.

I also hope this backfires on the people complaining. They should be seen for who they are.


14 posted on 10/14/2014 1:29:20 PM PDT by DoughtyOne (Obama and the Left are maggots feeding off the flesh of the United States.)
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To: Brad from Tennessee

Political correctness is philosophical suicide.


Not just philosophical. See Ebola.


15 posted on 10/14/2014 1:30:46 PM PDT by Yaelle
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To: Red Badger
Switching sports for a moment...back in the days when the old Washington Senators were for decades the WORST team in baseball ( inspiring the book "The Year the Yankees Lost the Pennant" which became the hit musical "Damn Yankees") one DC sportswriter coined this slogan about the Senators: Washington!
First in war!
First in peace! But LAST in the American League!
16 posted on 10/14/2014 1:30:49 PM PDT by ken5050 ("One useless man is a shame, two are a law firm, three or more are a Congress".. John Adams)
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To: Drango
National Propaganda Repository can go suck eggs.

They're the

WASHINGTON REDSKINS!!!

Deal with it.

17 posted on 10/14/2014 1:32:15 PM PDT by NorthMountain
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To: Drango

The Washington Neolithic Hunter-Gatherers


18 posted on 10/14/2014 1:32:21 PM PDT by GodBlessRonaldReagan (Surf music is the naked truth)
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To: FlingWingFlyer
"Oklahoma Redskins" would be kinda funny, actually.

They should change their name to "Landover Redskins".

They don't play, practice, or do anything else in Washington.

More NFL teams play their home games in Maryland than in New York.

19 posted on 10/14/2014 1:34:09 PM PDT by NorthMountain
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To: Drango

My husband likes “Deadskins” and make a zombie their Logo and mascot.


20 posted on 10/14/2014 1:35:26 PM PDT by dforest
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